self checkout

Can Retailers Pump up POS for a Better Shopper Experience?

Blog, Customer Service, Point of Sale, Retail / By / June 28, 2016 / 3 minutes of reading

Retaining customer loyalty is a direct result of the quality of the shopper experience. Most shoppers will say the biggest bump in the path to purchase is the checkout—or specifically, the lines. Self-checkout has become less of a novelty as more retailers have invested in the POS technology to empower customers to handle this task …

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sales and marketing collaboration

How do you get Marketing and Sales to speak the same language?

Blog, Business / By / May 16, 2016 / 3 minutes of reading

Marketing people and sales people are like cats and dogs. By nature, they’re not expected to get along. Marketers see their selling counterparts as people who don’t understand the importance of messaging and focus solely on closing a deal at any cost. Sales professionals see marketers as “creative types” who don’t understand how hard it …

How do you get Marketing and Sales to speak the same language? Read More »

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