How do you get Marketing and Sales to speak the same language?
Marketing people and sales people are like cats and dogs. By nature, they’re not expected to get along. Marketers see their selling counterparts as people who don’t understand the importance of messaging and focus solely on closing a deal at any cost. Sales professionals see marketers as “creative types” who don’t understand how hard it …
How do you get Marketing and Sales to speak the same language? Read More »
