Data plays an instrumental role in solving the problems of a company. Sometimes, companies may not even know there is a “problem”. Everything is running smoothly, business is status quo, and the books are in the green.
How many times have you heard the term “big data” and wondered what makes big data different from just “data”? What is big data? What does it mean exactly? And what is it used for? What about “data mining”?
This blog series will explore the use of data in a variety of businesses and organization, provide tips for embracing data even if you are not a “numbers person,” explain how to increase your profit margins using data, explain how to capture data, and more.
Big data can be a powerful predictor. Businesses use it to identify opportunities for growth in new markets. Analysts have used big data to predict everything from Oscar winners to the outcome of the recent presidential election. Data analysts were equally confident that Leonardo DiCaprio would win the Academy Award for Best Actor last year, as …
Presidential election prediction: Was big data really at fault? Read More »
I’m fascinated with the power and potential of big data. Technology has enabled us to gather vast amounts of data. Then what happens? We analyze it to see patterns and shape predictions that can help us make better business decisions. Machine learning is an essential complement to big data. This type of artificial intelligence expedites …
What is machine learning—and why does it matter? Read More »
Who’s mining the polls? If you doubt that Big Brother is watching, open your eyes wider. Big data is getting bigger. Thanks to the proliferation of mobile devices and apps, there is more accessible personal information about you than ever—from your browsing preferences to your location at any given time. Retailers know when you’re close …
How is big data driving the 2016 presidential campaigns? Read More »