So far, this blog series has covered everything from “big data” and where to find data, to why data is important. Today’s topic will delve into using data to proactively grow your business (although the same steps will likely be taken if you are using data to react to a workplace problem, as well).
Data plays an instrumental role in solving the problems of a company. Sometimes, companies may not even know there is a “problem”. Everything is running smoothly, business is status quo, and the books are in the green.
Big data can be a powerful predictor. Businesses use it to identify opportunities for growth in new markets. Analysts have used big data to predict everything from Oscar winners to the outcome of the recent presidential election. Data analysts were equally confident that Leonardo DiCaprio would win the Academy Award for Best Actor last year, as …
Presidential election prediction: Was big data really at fault? Read More »