AR in retail

Tech-Savvy Shoppers Drive the Retail Technology Trends for 2017

Millennials represent the largest population of consumers in the United States right now. They are also addicted to their technology, so they utilize it in every way possible. As consummate shoppers, they’re strong influencers of retail trends—not just the products on the market, but the way they make purchases. These tech-savvy shoppers are driving the …

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AR & VR Offer Businesses a New Perspective

Mobile technology revolutionized our culture. The unbridled freedom of access to everything we need, from anywhere we are. Now, we have virtual reality (VR) and augmented reality (AR) technology. Once just a futuristic vision, “someday” has arrived. And businesses have the exciting opportunity to get a different perspective on their possibilities and choices. With VR, …

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Take an AR walk on Mars

In about 20 years, NASA plans to send astronauts to Mars. But if you’re in a hurry, you can take a walk on Mars right now. Using the same technology developed at NASA’s Jet Propulsion Laboratory (JPL) in Pasadena, California, visitors to the Kennedy Space Center in Florida can experience the Red Planet at the …

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Is eBay getting inside your mind as well as your pockets?

Twenty-one years ago, shoppers discovered the thrill of the online auction when eBay was born. Since opening on Labor Day weekend in 1995, eBay has grown to become an e-commerce powerhouse that has challenged Amazon for world domination. While eBay began with people selling their own “stuff”, about 80% of what’s now sold on the …

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augmented reality

Augmented Reality Gives Enterprises a New Perspective

The advancement of technology is both a curse and a blessing for today’s businesses. It’s great for the productivity benefits that stem from the exploration of what’s possible. The curse is trying to sort through what’s here and what’s coming, and determine where you should invest—and when. At what point do you adopt a new …

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Augmented Reality in Business

Two years ago, Gartner reported that augmented reality was on the verge of becoming a technology with valuable potential for the business world. I remember thinking, “Hmmm… Maybe I’d better take a look.” If you’re wondering what exactly “augmented reality” is, Gartner’s principal research analyst, Tuong Huy Nguyen, explained in the article that, “Augmented reality …

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