Comprehensive new web store provides a user-friendly experience for business and government customers in the market for barcode scanners, printers, mobility solutions, industrial computers, point-of-service, and other cutting-edge technology.

L-Tron Corporation is pleased to announce the launch of its redesigned web store, www.L-TronDirect.com.  After more than a year of planning and development, the refreshed, modernized site went live on August 30, 2012.  Featuring an updated look, live chat opportunities with L-Tron representatives, exclusive promotions and giveaways, and a user-friendly shopping experience, the web store is already capturing the attention of customers, evidenced by a 45% increase in site traffic since its launch.

The initiative for a new web store began with one of L-Tron’s longtime goals to provide superior customer satisfaction and service.  L-Tron President and CEO, Robert DeRose wanted to provide customers with a site that was easy to navigate, along with helpful information available at their fingertips – including assistance from industry experts readily accessible by chat, phone, e-mail and in person.  Furthermore, DeRose assures there is 100% order review by trained staff, live support before and after each sale, and same day shipping on in-stock items.

“We have used the best practices and attributes from all types of popular websites, regardless of industry,” explains Robert DeRose.  “The result, in my opinion, is the easiest to use, most comprehensive site in our industry.”  DeRose continues, “Our focus is on the customer, helping them develop solutions and find the information they need to make the buying decisions that will provide them with the greatest value.”

Since the Company’s beginnings as a Manufacturer’s Representative in 1975, L-Tron Corporation (www.L-Tron.com) has evolved, with current offerings that include comprehensive, quality solutions, in addition to the superior stand-alone products they have always been known for.  L-Tron’s corporate website was published in 1997, with an e-commerce site following two years later.  The web store was most recently revamped in 2005.  Now, with current services ranging from OEM configurations and customized equipment to equipment assessment and project management, L-Tron works hand-in-hand with businesses and government organizations to determine which products and services are needed, implement a complete solution, and then verify that everything works systematically and precisely.

With advanced search features, product suggestions, and purchase suggestions, the web store has added hundreds of new products that were not on the previous site and updates stock quantities daily.  Products include barcode scanners and printers, industrial computers, mobility and data collection tools, and emerging technologies, such as digital signage, QR code, RFID, mobile payment, and electronic record keeping.  The site is home to top industry brand names, including Advantech, Brother Mobile, Datamax-O’Neil, Honeywell Scanning and Mobility, Intermec, Motorola Solutions, Zebra Technologies, and many others.  Additionally, returning customers can now store login information, shipping and billing addresses, and order history on www.L-TronDirect.com.  Future plans for the web store include the addition of video product reviews, as well as adding other new features on a regular basis.

www.L-TronDirect.com will feature promotions and monthly giveaways, including the current free iPad giveaway.  From now until December 31, 2012, entrants have the opportunity to create and submit an original video of L-Tron products and services in action.  The web store also offers customers incentives such as free shipping with any order over $125.

Perhaps L-Tron employee Tony Mai articulates the web store’s significance best when he explains, “L-TronDirect.com automates operations, giving us more time to focus on what is most important to us; you, the customer!”

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